Because Lofi Girl has the proper rights to the music, YouTube determined that the account is not in violation of copyright laws. Lofi Girl told TechCrunch that all of the channel’s music is released through its record label, Lofi Records, so they have the necessary rights to share it. Some even went as far as to spam and troll FMC Music, the Malaysian label that allegedly issued the false copyright complaint, while others created fan art. Yesterday, Lofi Girl addressed the sudden takedown in a tweet, stating that “the lofi radios have been taken down because of false copyright strikes.” In response, fans of Lofi Girl circulated the tag #BringBackLofiGirl to get YouTube’s attention.
The animation accompanying the 24/7 livestream - a Studio Ghibli–inspired image of a girl wearing headphones and studying as her cat stares out the window at a cityscape - has been honored in cosplay, replicated by Will Smith and re-created on Cartoon Network’s YouTube channel with a character from “Steven Universe.” Even beyond YouTube, Lofi Girl lives in spin-off communities, including the 30,000-member r/LofiGirl subreddit and a Lofi Girl Discord with 700,000 members. On the YouTube stream, which currently serves a “this live stream recording is not available” message, one of the top comments reads: “Hopefully it isn’t over yet, this stream is legitimately a hugely important part of YouTube culture.” YouTube is cluttered with hours-long streams of calming music, but the live nature of the “lofi hip hop radio” streams sets it apart. So when the stream suddenly stopped, fans were worried. Listeners sometimes used the stream’s live chat like an anonymized, distant study group, reminding each other to take breaks and drink water. With over 668 million views, the stream was one of YouTube’s most popular places for people to go when they wanted to listen to calming, yet engaging music while studying or working.
#LOFI HIP HOP RADIO GIRL MEME OFFLINE#
That is, until YouTube falsely hit the Lofi Girl channel with a DMCA takedown, bringing the beloved streams offline for the first time in over 2 years. Washington, D.C.-based DJ Ryan Celsius told Vice his theory about the popularity of lo-fi streams is because of nostalgia for Cartoon Network’s Adult Swim and Toonami, which used relaxed beats for their shows and commercials and introduced many kids and teenagers to anime.There are three constants in life: death, taxes and the “ lofi hip hop radio - beats to relax/study to” YouTube stream. Lo-fi music has clicked with viewers because of its relaxed and calming aesthetic and because of its pairing with animated visuals. The channel, owned by French artist Dimitri, was briefly suspended by YouTube in 2020, at which point it had streamed for more than 13,000 hours and amassed more than 218 million views, but it was reinstated after public backlash with YouTube deeming the suspension a “mistake.” Another brief YouTube suspension in 2022 sparked the hashtag #BringBackLofiGirl. One such channel, first named ChilledCow but now known as Lofi Girl, launched in 2017 and developed a significant following by broadcasting endless lo-fi beats set to an animation of an anime-style girl studying. This paved the way for some of lo-fi’s best-known artists to develop a following by playing continuous loops of lo-fi music. Lo-fi music really took off in the mainstream over the past decade after YouTube launched continuous live-streaming in 2013. Many lo-fi streams on YouTube set their endless beats to animated visuals, which Dazed reported are often “depressed cartoon characters that smoke or recline just like the stoners among these stations’ listener bases.” One channel hosts a lo-fi stream set to an animation of a pig smoking in a cluttered room, while another features an animated racoon calmly walking while listening to music. Other qualities can include vocal samples and samples of other sound effects.
Another is jazz chord progressions for their “relaxed” quality, which can be sampled from a variety of instruments including piano and guitar. One characteristic is a drum loop, either of live drums or a sample, usually set to a slow or moderate tempo. Today’s viral lo-fi music has a few distinct characteristics, according to a MasterClass guide to lo-fi. Artists J Dilla and Nujabes are considered among the artists who helped pioneer modern lofi music-particularly the latter, whose soundtrack for the anime show Samurai Champloo linked lofi music’s hip-hop beats with the Japanese art form, a bond that persists through popular YouTube streams that set lo-fi beats to anime visuals.
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